PharmaSeq

Retail Goods

Overview

The tracking and authentication of consumer goods is massive, multi-billion dollar market. Retailers across the board are seeking, new innovative ways to track products, protect their brands, prevent counterfeiting and learn more about how users use their products once purchased. A potential application for p-Chips® involves embedding the tag directly into consumer goods or packaging during its manufacturing, such as for shoes, cosmetic products or toys. In this scenario, the p‐Chip would enabled the generation of billions upon billions of data points on how consumers use the product, i.e., for every readout with an internet‐connected identification number reader, information about the product type, time and location could be collected and analyzed by the product’s manufacturer. Working with strategic partners to use the p‐Chip to enable “big data” applications is an area of very high interest for the Company.